The Parking CRM for Operators, Cities & Airports

Dash in numbers

Locations

221k spaces · 106 cities

Parker profiles

3.4m known parkers · 63%

Leads generated

12.4k converted · 23% conversion

Parking revenue tracked

14m transactions

21.8m

records processed

1.9m

DashPage views

190

live integrations across 40 vendors

10.4%

of automated parker emails get a click

January to October 2026, excluding internal and demo accounts.

Requirement	Parking analytics tools	General CRM and marketing platforms	BI and dashboard tools	Dash
Customer data
Unified parker profiles across access, reservation and payment systems	—		—	✓
Prebuilt parking-system integrations	✓			✓
Built-in parking data model	✓	—	—	✓
Contact records with consent preferences by channel	—	✓	—	✓
Lead capture tracked through to a paid parking transaction	—		—	✓
Engagement
Email campaigns sent from the platform	—		—	✓
Campaign triggers based on parking events	—		—	✓
Audience segmentation by parking behavior	—		—	✓
Branded pages and lead capture
Branded landing pages published without a website release	—	✓	—	✓
QR codes linked to lead-capture pages	—		—	✓
Reporting
Occupancy and revenue reporting by parking location	✓	—		✓
Custom reports with scheduled exports	✓	✓	✓	✓
Parking revenue attributed to campaigns	—			✓
Local parking demand indicators	✓	—	—	✓
Included as standard	5 / 14	3 / 14	1 / 14	14 / 14

✓ Included as standard Needs configuration, an add-on, integration or partner — Not found in published product information

Compared by type of platform, using public product information for representative platforms in each category, reviewed September 2026. Where platforms in a category differ, the stronger rating is shown. “Not found” means it wasn’t in published product information, not that it’s unavailable. The requirements reflect what Dash offers and are not a full assessment of any platform. Dash’s entries can be demonstrated on your own data.

What is a parking CRM?

A parking CRM is customer relationship management built around parking data. It links transactions, permits and reservations to the people behind them, so operators can see who their parkers are, how often they come back and what they spend, then market to them and report on it.

How is Dash different from a general CRM?

General CRMs are built around sales pipelines and contacts entered by hand. Dash is built around parking data: it creates parker profiles from the transactions in the systems you already run, so marketing and reporting reflect how people actually park.

Which systems does Dash connect to?

Dash connects to 25+ parking systems across PARCS, mobile pay, reservations, permits, valet and enforcement. See the Integrations page.

Do we have to replace our PARCS or payment systems?

No. Dash connects to the systems you already run and normalizes the data, so nothing changes on site.

Who uses Dash?

Parking operators, municipalities, airports, campuses and asset owners use Dash to understand their parkers, grow repeat and monthly parking, and report on performance.

Can each owner or client see only their own data?

Yes. Access can be scoped by location or client, so each group sees only its own locations and reports.