Power Parking
Summer Campaign 06/14 - 31/08
Insight
Using the Dash platform it was discovered that 79% of transients park just once at their locations, yet this segment makes up 51% of total transient revenue. Meaning 21% make up the other half!
Brief
Create a summer campaign that incentivizes both repeat usage and transient loyalty. Fill their Milwaukee and Raleigh locations first and encourage repeat usage.
Objective
The simple goal of the campaign is to drive more transient parkers to their assets and to encourage them to return by "L👀king for the lightning⚡️🚗"
Strategy
- Bold memorable signage
- Simple consumer messaging
- Promotions encouraging repeat usage
- Email marketing automation
- In-market presence
- Personality and brand recognition
