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The Parking CRM

Turn parking data into customers and revenue

DashCore is a customer intelligence and go-to-market engagement platform built for the parking industry, for operators, municipalities, airports, campuses and property managers across North America.

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Example DashCore customer profile cards: communications, lifetime value and persona

Dash in numbers

Locations

221k spaces · 106 cities

Parker profiles

3.4m known parkers · 63%

Leads generated

12.4k converted · 23% conversion

Parking revenue tracked

14m transactions

21.8m

records processed

1.9m

DashPage views

190

live integrations across 40 vendors

10.4%

of automated parker emails get a click

January to October 2026, excluding internal and demo accounts.

Built at scale

Proven across the industry. One platform for every parking insight.

Dash is a customer intelligence platform purpose-built for parking operations. It is not a transaction engine. Dash turns fragmented parking data into clear, actionable insight that drives marketing performance and business outcomes.

Customer intelligence

Every parker, permit and visit in one profile.

Actionable strategies

Campaigns and triggers built on real parking behavior.

Data-driven insights

Portfolio reporting without stitching vendor exports together.

See how DashCore works
DashCore customer profiles dashboard (demo data)

Demo data shown.

How it works

From data to decisions to new revenue in three steps

Strategy, insight and growth, built into one platform.

Your parking data

Step one · Strategy. Dash unifies parking data from the systems you already run to reveal parker behavior, enable clear reporting and drive smarter decisions.

Customer intelligence

Step two · Insight. Dash transforms parking transactions into rich customer profiles, revealing behavior, personas and engagement opportunities.

Business outcomes

Step three · Growth. Dash turns customer intelligence into revenue growth, asset utilization and measured performance you can report on.

DashCore platform performance dashboard (demo data)

The only CRM purpose-built for parking operations

DashCore turns fragmented operational data into a clear, connected view of your customers and assets. It brings permits, transient, reservations and digital channels together in one intelligence layer, so you can run targeted campaigns, report on performance and grow revenue measurably.

Learn more about DashCore
DashPages microsite on a phone

Transform assets into digital destinations

DashPages gives every parking asset a connected digital touchpoint that captures customer engagement, drives demand and opens new revenue opportunities.

Learn more about DashPages
AI readiness: LPR cameras, PARCS, reservations, customer data and payments feeding demand forecasting, dynamic pricing, recommendations, marketing automation and anomaly detection

Build the foundation for operational AI

We structure your customer, operational and location data into one connected ecosystem, from integrations and tagging to automation, so your team is ready for AI-driven forecasting, pricing, recommendations and reporting.

Explore DashAgency

Do more with Dash

Engage, connect and grow with one team behind you

DashComms

Campaigns and automated triggers based on how people actually park, sent in your brand.

Campaigns and triggers

Integrations

DashCore connects to 25+ parking systems across PARCS, mobile pay, reservations, permits, valet and enforcement.

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DashAgency

Parking marketing, planned, built and run by our team, with every result tracked to parking revenue on DashCore.

Meet DashAgency

Works with the parking systems you already run

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Industries

Built for how your parking actually works

Parker walking through a garage

Parking Operators

A CRM purpose-built for operators: know your parkers, grow monthly and prove value to owners.

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Mixed-use district

Asset Owners

Portfolio performance in one view, with the same Asset Report for every site.

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Airport parking

Airports

Traveler intelligence and revenue growth across every parking product.

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Downtown street parking

Municipalities

One view across vendors, with operational and policy insight for council.

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Campus parking deck

Campus

Match permits to real use and plan game days with smarter utilization.

See how
DashCore dashboard

All industries

Not sure where you fit? See how Dash works across every type of parking operation.

See how

FAQ

Frequently asked questions

What is Dash Marketing?

Dash Marketing makes DashCore, the CRM and customer intelligence platform built for parking operations, and DashPages, branded microsites for individual parking assets. Together they turn fragmented parking data into insight that drives marketing performance, reporting and revenue.

Who is Dash built for?

Dash is built for parking operators, municipalities, airports, campuses and property managers across North America.

Is Dash a parking payment or transaction system?

No. Dash is not a transaction engine. It connects to the permit, reservation and payment systems you already use and turns their data into customer intelligence.

Do I have to replace my existing parking systems to use Dash?

No. DashCore works alongside your existing systems, unifying their data into one source of truth without disrupting operations.

Talk to the Dash team

Every parking insight and marketing outcome, in one platform

Data-driven insights, actionable strategies and customer intelligence, purpose-built for parking operations.

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